Our trade show concept: Proof of concept
25,000 visitors on 3 days: This FiE was really huge, and many people had the chance to see our booth because it was conveniently located at the entrance of hall 11. As it was our first appearance at a trade show, we needed to introduce ourselves. That’s why we decided to create an extensive à la carte menu with many dishes ready for live sampling. We developed the recipes together with our partners, offered tapas-style portions and talked about the advantages of the ingredients in a real application. A true proof of concept!
See some Impressions
Our trade show concept: Proof of concept
25,000 visitors on 3 days: This FiE was really huge, and many people had the chance to see our booth because it was conveniently located at the entrance of hall 11. As it was our first appearance at a trade show, we needed to introduce ourselves. That’s why we decided to create an extensive à la carte menu with many dishes ready for live sampling. We developed the recipes together with our partners, offered tapas-style portions and talked about the advantages of the ingredients in a real application. A true proof of concept!
See some Impressions
Top 2 topics:
Meat alternatives, cost in use
Vegetarian sausage & cheese: finally mastered
Animal protein alternatives are a huge trend, and many exhibitors showed their solutions at FiE – mostly based on vegetable proteins or starches. The BFS approach is totally different: We created a vegan bologna style “sausage” with our versatile hydrocolloid solution BIFOSOL® GEL CR-3950-HF. Bite-feel, appearance and taste clearly stood out from currently existing products available at super markets. Those who tried it commented with “best in class”. As a bonus, our hydrocolloid can also be used to produce vegan cheese with excellent melting properties. Perfect for Vegan, Halal or cost-reduced Pizza! And the mayonnaise in the sample? Fat reduced and made with safe eggs from Eurovo/EPS.
Everything to reduce cost in use
Interested in replacing or reducing contents of meat, sugar, dairy products, spices … and many more? Cost reduction is a highly discussed topic, also at our booth. We showed a lot of tasty samples that managed to offer significant cost-in-use advantages by keeping or even improving taste and properties. One example: Oleoresin building blocks from Rüther Gewürze, a batch to batch consistent product for spice blenders, increase product safety vs. spices and offer significant cost in use advantages in final meat applications which makes the usage of MSG & Yeast Extracts – and traditional spices – needless. Economical & better!
5 quotes from visitors
“It’s great to see a newcomer offering refreshing ideas and concepts.”
“It’s a nice idea to offer food which is prepared with ingredients from your partners.”
“I would buy the soft ice immediately in a shop! The taste is amazing!”
“Your booth looks very inviting through the open and light design.”
“What DON’T you do?”
See our mouth-watering show cases
Vegetarian Swiss Meat (alternative) Salad
Vegetarian Swiss Meat (alternative) Salad Vegan bologna-style “sausage”: -50% cost, -66% fat vs. reference. Vegetarian “cheese”: -35% cost, -50% fat. Low-fat Mayonnaise: -25% cost, -37% fat.
Sugar reduced Soft Ice Cream
-75% added sugar, -33% carbs, 50% overrun. Vanillin flavour. Incredibly good in every aspect, from taste to processing up to stability.
Sin-free Muffin
Muffin: -100% added sugar, -100% Gluten, -43% kcal. Even the chocolate chips are virtually sugar-free.
Silky Sponge Cake
All-in-one mix, delicious eating qualifications, taste & texture maintained. -77% added sugar. BIFOSOL®AIR X-150 provides superior aeration.
Whipped Cream
Made from whipping cream powder. Process-friendly & great stability.
No-added sugar Pralines
Chocolate, almond filling & caramel filling – everything with no added sugar. Taste and texture? Great!
No MSG Pork Meat Loaf
Clean label oleoresin building-block, significant cost in use advantages: -43% cost vs. reference spice mix.
No MSG Beef Sausage (Halal)
Clean label oleoresin building-block, significant cost in use advantages: -35% cost vs. reference spice mix.
Sugar reduced Hamburger Bun
-100% added sugar. Texture, volume and high eating qualifications maintained.
Sugar reduced Savoury Sauces
Ketchup, Honey & Mustard, Barbecue: excellent taste and 50% cost reduction. With sugar replacer & Isoglucose.
No-added sugar Green Ice Tea
Taste & texture maintained, -100% added sugar, -92% kcal. With natural sweetener!
Sugar reduced Lingonberry Drink
Maintain fruity taste and sweetness, and still reduce sugar by 50%: with a mix of high-intensity sweeteners and Isoglucose
German hot-spiced “Glühwein”
Easier handling with a liquid all-in-one spice mix, plus cost reduction: -51% (spice mix), -15% (sugar substitution with Isoglucose).